Fashion is hard. It’s even harder when it has a camera, multimodal AI, open-ear audio, microphones, and a multiple app integrations.
Spring/Summer Campaign Stills:
Spring/Summer Campaign Hero Video:
Holiday Rollout:
Briefed and ideated posts for a bunch of creators in multiple verticales (adventurers, parents, unboxers) to make authentic content centered around how Ray-Ban Meta smart glasses help them capture the moment while experiencing it fully. Each creator posted 3 videos, including an unboxing, an expirence, and a recap reviewing the glasses.
Bespoke Boxes:
To make the unboxing moment extra special, I helped concept and write fun lines on the boxes, as well as bespoke cards for the creators to read through their glasses POV.
